Since advertising is a must for businesses, especially large businesses, buyers have to be informed in order to make buying decisions that are in their own best interests and not just because they were influenced by the advertising. This, of course, doesn't mean that advertising is never backed up by good quality and value. It's just that there is some advertising which, in fact, is not backed up by good quality and value in the product, so the buyer has to be aware of this.
When we recently remodeled our home, we paid close attention to quality, such as in the paint we used, and in the appliances we bought, and the flooring we chose. In fact, the first thing we told the sales rep. from Empire Today when he came to our house to show us samples of
Empire carpett and other options, is that we wanted the best quality flooring that our budget could afford. We asked what makes a product better quality than the next step down, just as we asked the rep at the paint store and at the appliance store. If we had a hard time choosing between options, we did some research. The good thing is that there are plenty of options and plenty of information available these days. So it's a bit of homework, but it definitely pays off to be informed.